Nir Eyal on selling a million copies via curiosity, learning, and sharing
Q&A with the bestselling author of Hooked and Indistractable
In this Useful Books Community Q&A, we’re joined by the legendary Nir Eyal, bestselling author of Hooked and Indistractable.
Incredible stuff from an exceptional author. Hope you love it.
Timestamps & topics
- 0:00 Welcome!
- 0:38 Nir’s journey into writing (journalism→business→books)
- 3:35 Curiosity-driven writing (and the books we didn’t write)
- 4:56 Writing goals and process
- 6:38 From unproven selfpub to top-tier tradpub
- 9:11 Start collecting emails
- 10:51 Writing is never easy
- 11:58 Becoming an Indistractable author
- 15:21 Risk of blogging and oversharing ideas?
- 17:45 Beta-readers are the dream
- 20:29 Teaching and blogging as book v1
- 22:47 Better beta reading software
- 23:14 The best structural tool is a picture
- 25:03 Finding unique and powerful case studies
- 26:55 Digital add-ons, lead magnets, list building
- 29:48 Big audience vs. engaged audience?
- 31:02 Commercial success and publishing industry trends
- 32:27 Keep learning from Nir!
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