Immediately practical, eminently insightful, tried and tested, Fitzpatrick has written a book worth its weight in gold.
Write Useful Books is the definitive guide for the next generation of bestselling nonfiction authors.
Nir Eyal, bestselling author of Hooked and Indistractable.
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If you want your book to thrive, you need a better process.
Rob's first two nonfiction titles have grown organically to reach more than 100k happy readers and are now generating $160k per year in royalties. All with nearly zero active marketing. This is due to how the books were built.
The process for building useful nonfiction is iterative, data-driven, and reader-centric. It's the polar opposite of the standard gamble of “plan, polish, publish, and pray.”
This guide contains everything Rob knows about how to design, test, and refine nonfiction that is able to endure for years, get recommended, and grow on its own. Whether you're aiming for royalties, reputation, reach, or impact, this guide can help you get there.
What authors are saying
About the author
Hello! I'm Rob Fitzpatrick. Back in 2013, I wrote a short book called The Mom Test to teach entrepreneurs to ask for better customer feedback. In its first month, it earned a paltry $535. Six years later, thanks to steady word of mouth, it passed $10k in monthly royalties and has continued to grow from there.
It’s now taught at universities like MIT, UCL, and Harvard; recommended by startup accelerators like Y Combinator and Seedcamp; and used by teams at companies like SkyScanner and Shopify. It has hit #1 in most of its Amazon categories and has been translated by enthusiastic readers into nearly ten languages. All of this happened while I was largely ignoring the book and doing approximately zero active marketing. To date, it has put more than $550k in my pocket, all via reader recommendations. The growth in monthly profits is shown in the graph below. You'll notice that there was no big launch or magic bullet — just a steady, organic climb.
I released my second book, The Workshop Survival Guide, about designing and teaching educational workshops (coauthored with Devin Hunt). It seems to be following a similar trajectory to The Mom Test — except better. Its sales at month five were the same as The Mom Test’s at year five, all via reader recommendations. It’s growing steadily, has organically hit #1 in its main Amazon categories, and is already generating enough royalties to comfortably cover my entire cost of living.
As before, The Workshop Survival Guide didn't benefit from any sort of flashy launch, a big mailing list, or clever marketing. It just does a good job of solving an important problem for readers, so they recommend it. This recommendability wasn’t an accident; it was our explicit goal, and we worked hard to achieve it. And with the right process and toolkit, you can do it too.
To learn more about Rob and his other books, check out robfitz.com or youtube.com/@robfitzpatrick.
Rob also teaches the Useful Books Academy.