Evidence Guided

Research shows that most of what we build creates little or no value for the users or the business. To break away from this sad statistic you need to adopt a different system, one that combines human judgement with evidence.

Evidence-guided companies do things differently, but it's not an easy transition, and many common practices go against it. In this book you'll find an actionable model: GIST - Goals, Ideas, Steps, Tasks - to help you drive the change in your organization and to start creating high-impact products.