Think in 4D

Think in 4D, a book about digital product experience design, shows readers how to think holistically, creatively, and critically to create savvy, successful sites and apps. It pushes the tech industry to think beyond 2D designs and 3D experiences to 4D impacts. More than five hundred illustrations and forty exercises help any student, professional, or entrepreneur level up.

Erica Heinz shares evergreen principles and refined methods drawn from twenty years of experience as a digital design consultant and as a teacher of a variety of undergraduate and graduate design courses in New York City. Think in 4D unites behavioral psychology, business strategy, visual principles, research methods, and human-centered design practices to provide a pithy, visual cheat sheet for hundreds of design ideas. It is an essential handbook for any digital citizen.